Amazon has appointed WPP digital agency Possible to handle the comms strategy for its startup incubator, Amazon Launchpad, The Drum has learned. Possible is set to look after communications for the business in the UK and two other European markets. Amazon declined to comment and Possible did not provide comment on the appointment at the time of publication.
Amazon is offering a new service that will make life easier for start-up founders. Amazon Launchpad, announced on Tuesday, creates an "Amazon Launchpad store" that will showcase start-up products and provide the makers with marketing and distribution support.
Product Hunt has made a splash as a new place for startups to market new products, Shopify offers a way for them to easily start selling their products online, and Shyp takes the pain out of sending things from point A to B. Now it looks like Amazon is preparing to one-up their respective concepts.
In its push to become the everything store for everybody, Amazon on Tuesday unveiled yet another specialized storefront within its website, offering up a new page focused on showcasing startups' products. The new Amazon Launchpad page includes about 200 products from startups, including the Sphero remote-controlled robotic ball, a queen-size mattress from Casper, and a $300 Bluetooth speaker that levitates off its base, created by Crazybaby.
Amazon Launchpad makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe Benefits include a streamlined onboarding experience, custom product pages, a comprehensive marketing package, and access to Amazon's global fulfillment network SEATTLE-(BUSINESS WIRE)-July 28, 2015- (NASDAQ: AMZN) - Amazon today announced Amazon Launchpad, a new program that makes it easy for startups to launch, market, and distribute their products to hundreds of millions of Amazon customers across the globe.