The following article is a guest post by Alex Kass, a digital workforce expert who works at Accenture Technology Labs. The emergence of self-service online labor markets, including Upwork, 99Designs, TaskRabbit, Uber, and dozens more, has facilitated the rise of the gig economy; these crowdsourcing platforms make it easier for companies to contract with independent workers for short-term projects.

Because I have an unusual work history, a lot of people ask me how it is possible for startups to innovate so quickly while corporations can't. Since I've been employee #150,000 at American Express and employee #9 at Mint.com, here is my point of view: Organizations don't innovate, individuals do.

Accenture is attempting to leverage a new fluid project management technique for its employees. The goal is to find the most qualified individuals for specific projects, reduce workloads, increase job satisfaction and boost production to keep up with growth. This new technique combines the concept of crowdsourcing with the vetting practices of traditional employment.

Every business--whether selling products, services or ideas--is a digital business. "Opting out" of the digital revolution is not a choice. It is here, and it's fundamentally changing every aspect of the business: strategies, business models, processes and the future workforce. But are your people able to keep up?